Creating school bags that bring smiles to children's faces

On the ground level of education, we are witnessing globalization due to changes in the environment. This requires ICT and diversification. In an increasingly unequal society, children are required to study at a higher level, which means that their daily lives are becoming busier. Due to the declining birthrate, the number of children enrolling in schools is also decreasing year by year. Even in such a situation, school bags are the first social tools that children use, from the time when they are young and their parents are seeing them off to kindergarten, to the time when they carry their study materials on their back and go to school by themselves. School bags are not just for carrying study materials, but are an important item and symbol for children taking their first step into society under the watchful eyes and expectations of their parents. Furthermore, in this world of advancing ICT, where consumables, disposables and data can be readily discarded, and new items and data can be easily obtained, we believe that the role of school bags is to play a part in education that helps children develop the habit of using one thing carefully every day for six years. This uniquely Japanese randoseru school bag tradition is unparalleled anywhere in the world. It is worthy of pride and a wonderful part of the culture of Japanese people, who strive with modesty and conviction to contribute to society.
We have never shied away from challenges, and by from the first time of adding embroidery and decoration to randoseru school bags and offering a wide range of original color variations, we have evolved our products to suit the ever-changing times. We will endeavor to work hard every day to create new school bags for the important first steps of children, who are the bearers of the future, so that we can see many wonderful smiles on their faces, as well as on the faces of their parents.

President and CEO
Hiroshi Tanaka